Jounce Media MFA Classification
Who are Jounce Media
Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's largest marketers, media companies, and advertising technology platforms to enable high efficiency programmatic trades.
Collaboration purpose
We wanted to benchmark our standard in two main areas - our publisher portfolio and our demand. We pride ourselves for working with premium publishers with whom we partner to serve relevant ads for the users and meaningful for the advertisers. On the other hand we aim to enable the best and most relevant demand for the audience of our publishers.
Here are a few things we'd like to explain
- Rebroadcasting (Multi-hop reselling) - Rebroadcasting represents cases where the DSP is more than one “hop” away from the final ad serving decision.
- Cheap Reach - Cheap Reach inventory is chronically non-viewable, requiring out of the ordinary user behaviour to be seen. These placements most commonly coexist with other high quality placements on premium publisher pages, making them hard to avoid.
- Made For Advertising (MFA) - Made For Advertising (MFA) inventory achieves superficial KPIs like viewability by creating a user-hostile advertising experience. MFA inventory has no impact on driving real world business outcomes for marketers. It considers things like paid traffic, aggressive monetisation (ad density) and superficial KPIs (ads are at least 50% less likely to be attributed with driving a sale than the internet average).
- Premium supply - Premium supply represents the very best of the open internet – maximally direct paths to inventory that has a proven ability to drive business outcomes for marketers. Most premium supply is controlled by publishers, but some intermediaries have exclusive sales rights for premium ad placements.
95% of our demand is classified as Premium
More resources
Jounce Media: THE MARKETER'S GUIDE TO SUPPLY PATH OPTIMIZATION
Jounce Media: THE MARKETER'S GUIDE TO PROGRAMMATIC RESELLING