Summary
Choosing the right combination of ad units and placing them correctly is the most important step in maximizing your website's revenue. This guide provides a detailed overview of all our display ad formats for both desktop and mobile, including their specifications and best practices for placement, so you can make informed decisions for your ad layout.
Horizontal Ad Units
These are primarily wide, horizontal banners ideal for the top and bottom sections of your pages.
MEGABANNER
A versatile and high-impact horizontal banner, typically placed at the top of the page. **
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Desktop Sizes
| 728x90 (can expand up to 728x250), 320x100, 320x50, 300x100, 300x50, Native
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Mobile Sizes
| 320x100, 320x50, 300x100, 300x50, Native
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Page Integration
| <body>
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Lazy Loading
| Yes
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Sticky Behavior
| Yes (can be enabled)
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MEGABANNER BOTTOM
Identical in specification to the Megabanner but designed for placement at the bottom of the page. **
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Desktop Sizes
| 728x90 (can expand up to 728x250), 320x100, 320x50, 300x100, 300x50, Native
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Mobile Sizes
| 320x100, 320x50, 300x100, 300x50, Native
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Page Integration
| <body>
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Lazy Loading
| Yes
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Sticky Behavior
| Yes (can be enabled)
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BILLBOARD
A premium, large-format banner that offers maximum impact and high CPMs, typically used as a page header ad. **
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Desktop Sizes
| 970x250, 1000x30, 728x90, 1000x90, 800x250, 950x250, 900x250, 970x90, Native, Video (300x250)
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Mobile Sizes
| 300x250, Native, Video (300x250)
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Page Integration
| <body>
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Lazy Loading
| Yes
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Sticky Behavior
| Yes (by default)
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An ad unit which stays in 100% visibility on the page while the user scrolls through the content.
Desktop Sizes
| 728X90 - 728X250 - 970X90 - 300X250 - 120X600 - 160X600 - 320X50 - 320X100 - 300X50 - 300X100 - native + MISSENA bubble |
Mobile Sizes
| 320X50 - 320X100 - 300X50 - 300X100 - native + MISSENA bubble (1x1). |
Page Integration
| <head> or <body>
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Lazy Loading
| No |
Sticky Behavior
| Yes (by default)
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Vertical Ad Units
These are tall, vertical banners designed to fit perfectly in the sidebars of your website.
SKYSCRAPER
A classic, slim vertical banner for sidebars - SKYSCRAPER
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Available Sizes
| 120x600 (Desktop and Mobile)
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Page Integration
| <body>
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Lazy Loading
| No
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Sticky Behavior
| Yes (can be enabled)
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TOP MEDIUM RECTANGLE
This is most popular ad unit in online advertising due to its great fill rate and performance. This format fits both desktop and mobile phone screens.
Desktop Sizes
| 300X250 - 300x168 - 250x250 - native - video (300X250) |
Mobile Sizes
| 300X250 - 300x168 - 250x250 - native - video (300X250) |
Page Integration
| <body>
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Lazy Loading
| Yes
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Sticky Behavior
| Yes (can be enabled)
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Desktop Sizes
| 300X250 - 300x168 - 250x250 - native - video (300X250) |
Mobile Sizes
| 300X250 - 300x168 - 250x250 - native - video (300X250) |
Page Integration
| <body>
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Lazy Loading
| Yes
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Sticky Behavior
| Yes (can be enabled)
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MEGASKYSCRAPER
A wider, more impactful version of the Skyscraper.
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Available Sizes
| 160x600 (Desktop and Mobile)
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Page Integration
| <body>
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Lazy Loading
| No
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Sticky Behavior
| Yes (can be enabled)
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HALF PAGE
A very large and high-impact vertical ad unit that occupies a significant portion of the sidebar. **
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Desktop Sizes
| 300x600, 300x250, 300x900, Native, Video (300x250)
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Mobile Sizes
| 300x600, 300x250, 300x900, Native, Video (300x250)
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Page Integration
| <body>
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Lazy Loading
| Yes
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Sticky Behavior
| Yes (can be enabled)
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