What is a CMP / Consent Banner?

What is a CMP / Consent Banner?

Summary

A CMP (Consent Management Platform), often seen as a "consent banner," is an essential tool for any publisher who wishes to comply with data privacy laws like the GDPR.
It allows you to legally collect and manage your visitors' consent for data processing and advertising. For publishers using Improve Digital Yield, having a compliant CMP is a mandatory requirement; our ads will not be displayed on a website without one.

What is a CMP and Why Do You Need One?

A CMP is a system that appears on your website for new visitors, asking for their permission before their data is used for purposes like personalized advertising.

If your website receives even a small percentage of traffic from the European Union, a CMP is essential for your advertising strategy.

Here’s what it does:

  1. Informs Users:
    It transparently tells visitors how their data will be used by you and your advertising partners.

  2. Collects Consent:
    It provides options for the user to accept, reject, or customize their data preferences, capturing their explicit consent.

  3. Sends a Legal Signal: This consent is passed along to advertising partners, giving them the legal basis to serve personalized ads on your site.

Once the CMP collects this consent, you can begin displaying targeted ads and monetizing your European traffic effectively and legally.

IMPORTANT:
Improve Digital Yield ads are conditional on visitor consent.
This means that ads will not be displayed if no CMP is present on your site.

Improve Digital Yield's Free, Integrated CMP Solution

To help you meet these legal requirements easily, Improve Digital Yield has developed a partnership with the company Quantcast
.
We offer all our publishers a free, powerful CMP that is continuously updated to comply with the latest GDPR and IAB TCF v2.2 regulations.

How to Install Improve Digital Yield CMP

Displaying our consent banner on your website is simple!

  • Standard Installation:

    1. Log in to your Improve Digital Yield account.

    2. Copy the CMP script provided in your dashboard/Moneybox.

    3. Paste this code into the <head> section of your website's HTML.

  • WordPress Users: If you use our official WordPress plugin, we offer an automatic integration. Simply activate the feature within the plugin settings to simplify the process even more.

Already Using a Different CMP? A Checklist for Compatibility

If you prefer to use your own existing CMP, you must ensure it is configured correctly to work with our ad partners. An improperly configured CMP can negatively impact your advertising revenue.

Please verify the following:

  1. Is your CMP IAB TCF v2.2 Compliant? Your CMP must be on the official IAB Europe list of approved CMPs that adhere to the Transparency & Consent Framework (TCF). This is the industry standard for handling user consent.

  2. Are all Improve Digital Yield "Vendors" included? For the best possible monetization, you must add all of Improve Digital Yield's advertising partners (known as "Vendors") to your CMP's list of approved data processors. If your CMP doesn't have our complete list of vendors, many of them will be blocked from bidding on your ad space, which could significantly lower your revenue.

You can find the list of required vendors in your Improve Digital Yield dashboard.